Social Media
In the second installment of a six-part series, we'll take you on a thrilling ride through the roaring '70s, a decade that saw Yamaha redefine what it meant to be a motorsports powerhouse. From exciting wins on iconic tracks to groundbreaking innovations that changed the game, Yamaha's domination in this era was legendary.
Saarinen racing the YZR500 in the Yamaha factory team’s first season in the premier 500cc class
Giacomo Agostini racing his YZR500 clad in red and white
Kenny Roberts won his third straight title in 1980
Roberts had a dirt track racing background from his years in the AMA and a then-unique riding style in which he hung off the bike through corners. He also brought his own motorhome to each round, and in these ways, he slowly went on to change the norms of GP racing and its paddock culture.